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You Know Lighting. Use That Knowledge to Your Advantage!

Posted by Jimm Reifsnyder

Apr 24, 2012 1:02:00 PM

If you’re in the lighting and energy control industry you think about lighting a lot. Whether you marketing tipsspecify lighting control systems, manufacture them, or distribute them—you know lighting. So how can you use that knowledge to your advantage?

Believe it or not, what you know about light, lighting systems, and which solution to use in which situation makes you a genius in some people’s eyes. There are builders, specifiers, designers, and building maintenance companies that need your expertise in order to make good decisions about which lighting control system is the right solution for their residential or commercial property.

How can you make sure these folks are coming to you for this information instead of your competitors? Start putting your knowledge and information out there for people to find. Where do people look for information about lighting control? The same place they look for any other kind of information—online. That’s why it’s so important that you make your website the resource of choice for your clients by providing them with easy-to-access product information, helpful technical data, online training, and straightforward answers to the questions they have.

One great way to get that information out to your clients is through regular blog posts. You can share helpful information, bring clients up to speed on the latest industry trends, and educate them about new product offerings—and new ways to use these products.

You can also use your website to distribute white papers and special reports that help establish you as an industry expert—and allow you to “touch” prospective clients multiple times. The fact is, you’ve got knowledge your clients want. And knowledge is power. You can take advantage of your website to use that power to your advantage.

If you’d like to know more about how to do this, shoot us an email. We’ll be happy to help! 

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Topics: energy control, lighting solutions, Marketing for Lighting Products

Show and Tell It to Sell It: Marketing Help for Non-marketing People

Posted by Jimm Reifsnyder

Feb 7, 2012 8:59:00 AM

marketing help for non marketing peopleIf you’re a distributor for Lutron products, you know you’ve got something good to offer. Lutron makes great products—a ton of great products. A lot of Lutron solutions can almost sell themselves—if your clients know about them. So how can you can you get the word out and make sure your clients know about the great products and solutions you can provide for them? After all, you’re a distributor—not some marketing guru.

The good news is that Lutron has your back. They know that your customers look to you for information and advice about the solutions that can meet their needs. They also know that you can do a better job of reaching your customers than they can. That’s why they’ve created an innovative online solution that allows you to take their professionally created marketing materials and customize them for your customers.

Lutron has already spent the money to create great promotional materials. Now you have access to these great materials so you can get them in front of your customers and drive them back to you for the purchase. You don’t have to figure out how to put together brochures or flyers. With Lutron’s eMaps® marketing customization suite, all it takes is a few clicks on your part and then you’ve got affordable marketing materials that look like a million bucks. And when you add your logo and other personalized information to these high-quality pieces, your customers will know exactly where to go to get exactly what they need. And these marketing materials may be eligible for co-op marketing dollars!

Before you can sell a solution, you’ve got to “show and tell it!” Now, with eMaps, even non-marketing types can take advantage of top-quality, effective marketing collateral—without having to spend a huge amount of time, money, and effort. And that means you can focus on what you do best—giving your customers the solutions they want and need.

Shoot us an email for more information about how you can take advantage of this great tool.

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Topics: Marketing for Lutron, lighting solutions, Marketing for Lighting Products

Southern California Lighting Blog

This blog provides the latest news and information about Western Lighting & Energy Controls, its product lines, and other information to the lighitng industry.

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