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Show and Tell It to Sell It: Marketing Help for Non-marketing People

Posted by Jimm Reifsnyder

Feb 7, 2012 8:59:00 AM

marketing help for non marketing peopleIf you’re a distributor for Lutron products, you know you’ve got something good to offer. Lutron makes great products—a ton of great products. A lot of Lutron solutions can almost sell themselves—if your clients know about them. So how can you can you get the word out and make sure your clients know about the great products and solutions you can provide for them? After all, you’re a distributor—not some marketing guru.

The good news is that Lutron has your back. They know that your customers look to you for information and advice about the solutions that can meet their needs. They also know that you can do a better job of reaching your customers than they can. That’s why they’ve created an innovative online solution that allows you to take their professionally created marketing materials and customize them for your customers.

Lutron has already spent the money to create great promotional materials. Now you have access to these great materials so you can get them in front of your customers and drive them back to you for the purchase. You don’t have to figure out how to put together brochures or flyers. With Lutron’s eMaps® marketing customization suite, all it takes is a few clicks on your part and then you’ve got affordable marketing materials that look like a million bucks. And when you add your logo and other personalized information to these high-quality pieces, your customers will know exactly where to go to get exactly what they need. And these marketing materials may be eligible for co-op marketing dollars!

Before you can sell a solution, you’ve got to “show and tell it!” Now, with eMaps, even non-marketing types can take advantage of top-quality, effective marketing collateral—without having to spend a huge amount of time, money, and effort. And that means you can focus on what you do best—giving your customers the solutions they want and need.

Shoot us an email for more information about how you can take advantage of this great tool.

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Topics: Marketing for Lutron, lighting solutions, Marketing for Lighting Products

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This blog provides the latest news and information about Western Lighting & Energy Controls, its product lines, and other information to the lighitng industry.

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