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Your Customers Are Looking for You: Are They Finding You?

Posted by Jimm Reifsnyder

Feb 28, 2012 9:48:00 AM

searching for lighting solutionsIt doesn’t really matter what your business is. You may be a builder or contractor. You might be a designer. You could be someone who specifies what systems get installed in new residential builds or commercial builds. Or maybe you’re a property manager that takes care of commercial or residential properties. Whatever you do, you’re always looking for new customers.

Things have changed over the past few years, however. Your potential customers are no longer waiting for you to come to them. They’re out there looking for you! And where are they looking for you? Fewer and fewer are turning to the yellow pages. They’re not watching TV or listening to the radio in hopes that your ad will pop up. So where are they looking?

You guessed it; they’re looking for you online. As a matter of fact, according to a 2010 tracking study done by BIA/Kelsey, 97 percent of consumers go to the Internet first to do their research before they buy. After they’ve done their research online, they buy locally. That’s a trend that’s only going to increase. Your customers are looking for you online. Are they finding you there?

Some people in business—especially businesses like the ones we’re all in—may argue that they don’t really do business online. They do their business face-to-face. That may be true, but if your potential customers can’t find you online, you’ll never get that face-to-face meeting.

Does that mean you have to suddenly become a website marketing and Internet guru in order to get the kind of business exposure you need? Fortunately, there are people and programs set up to help businesses like yours. You can have them work to make sure your customers are finding you online—and you can focus on running your business. One service we highly recommend is Netsertive Online Ad Program. They help businesses like yours get found online—and that leads to offline sales. We invite you to download a free brochure that explains how the Netsertive program works—and why it’s important for your business.

Why are we recommending this? What’s in it for us? The way we look at it, the better you do in your business, the better we do in ours. It’s that simple. If we can help you increase your sales, we benefit, too. So we invite you to check out Netservice to see if they can bring more business to you door.

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Topics: Commercial Lighting Solutions, Residential Lighting Control, Residential Lighting Solutions

Southern California Lighting Blog

This blog provides the latest news and information about Western Lighting & Energy Controls, its product lines, and other information to the lighitng industry.

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