If you’re in the lighting and energy control industry you think about lighting a lot. Whether you specify lighting control systems, manufacture them, or distribute them—you know lighting. So how can you use that knowledge to your advantage?

Believe it or not, what you know about light, lighting systems, and which solution to use in which situation makes you a genius in some people’s eyes. There are builders, specifiers, designers, and building maintenance companies that need your expertise in order to make good decisions about which lighting control system is the right solution for their residential or commercial property.

How can you make sure these folks are coming to you for this information instead of your competitors? Start putting your knowledge and information out there for people to find. Where do people look for information about lighting control? The same place they look for any other kind of information—online. That’s why it’s so important that you make your website the resource of choice for your clients by providing them with easy-to-access product information, helpful technical data, online training, and straightforward answers to the questions they have.

One great way to get that information out to your clients is through regular blog posts. You can share helpful information, bring clients up to speed on the latest industry trends, and educate them about new product offerings—and new ways to use these products.

You can also use your website to distribute white papers and special reports that help establish you as an industry expert—and allow you to “touch” prospective clients multiple times. The fact is, you’ve got knowledge your clients want. And knowledge is power. You can take advantage of your website to use that power to your advantage.

If you’d like to know more about how to do this, shoot us an email. We’ll be happy to help!