Helping clients see the value in a coordinated lighting solution is a challenge all lighting reps face. Here are some quick facts to help you the next time a client asks the all-too-familiar question: Is this really a valuable investment?
If savings are a part of the value equation, a good lighting solution is definitely a big plus. Lighting alone can account for up to 20 percent of a household’s yearly electricity usage. And if you have clients who are concerned about the bigger energy-savings picture, consider this:
If every home in the U.S. replaced just two standard light switches with Lutron dimmers, the overall savings would total $1.5 billion annually in electricity!
Sophisticated lighting and energy control systems also add to the desirability (and value) of individual homes when it’s time to sell. In the last few years we’ve seen a dramatic increase in “smart” homes. A lot of the technology is still fairly new, so you won’t find a lot of empirical evidence about how this technology impacts home prices. But there are some pretty clear trends in the housing industry that show people asking for the ability to control heating, cooling, shades, lighting, watering and electronic devices with the touch of a button (or even remotely) in their new homes. It stands to reason that homes with these features will command a higher price on the used market as well.
That’s one of the reasons we’re so pleased to represent Lutron’s residential lighting and energy control solutions in the Southern California market. Whether your clients are looking for single-room solutions or whole-home solutions, we can help you provide them with a wide range of options that will make their homes more comfortable, safe and energy efficient. Click here to get an idea of the broad array of home lighting and energy control options you’ll be able to present to your clients.
If you’d like to discuss other ways you can help your customers add value to their homes, please shoot me a note, and let’s put together a solution that you and your customers will be happy with.